This was the banner on the top of the front page of our local newspaper yesterday. They do this each Sunday to promote the value of the discount coupons that are inserted in the Sunday edition.
It's a positive message and certainly reflects some of the value of that newspaper yesterday.
But the front page is used for painfully little else in coaxing the customer inside.
Think for a moment about all of the editorial and advertising content that could be flagged on the front page without compromising editorial integrity.
It is part of the power of print that it can lead people to places that they might not otherwise reach.
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