Suppose that a newspaper set up its printing and/or distribution operation such that each copy had inserted into it a localized weather forecast for the 24 hours following the printing of the forecast. And imagine further that the principal art in the forecast was a maps maps with the point of delivery or point of sale at the center of it.
Buy a newspaper at a kiosque and you'd get a weather map localized to the geography around that kiosque.
Receive a newspaper delivered to your home or business and you get a weather map localized to the geography around that delivery point.
Surely, a creative marketing and sales team at the newspaper could sell advertising into that weather report that ought to make it profitable on its own.
More certainly, it adds something new and utilitarian to the newspaper's printed content.
Has any newspaper done this?
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