Thursday, February 25, 2010

Daily guide to (audio) book reviews and much more

The printed version of a newspaper is headed - if newspapers can see through too much of their own fog - toward becoming a market/community organizer. For dailies, that means a kind of daily guide to life in that market. Some of that is simply a reference to what's going on, but to win a greater share of customers' time and attention, a huge portion of it needs to be offerings that come from newspapers.

Just one example: The Economist has just launched a podcast service offering book reviews. How did they tell me as a customer about this? In the printed "newspaper". (The New York Times does the same thing, apparently, but I learned about it on the newspaper's website.)

Alas, there are endless potential examples and very few that newspapers are actually doing. It's big hole that newspapers need to fill.....very quickly.

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