The printed version of a newspaper is headed - if newspapers can see through too much of their own fog - toward becoming a market/community organizer. For dailies, that means a kind of daily guide to life in that market. Some of that is simply a reference to what's going on, but to win a greater share of customers' time and attention, a huge portion of it needs to be offerings that come from newspapers.
Just one example: The Economist has just launched a podcast service offering book reviews. How did they tell me as a customer about this? In the printed "newspaper". (The New York Times does the same thing, apparently, but I learned about it on the newspaper's website.)
Alas, there are endless potential examples and very few that newspapers are actually doing. It's big hole that newspapers need to fill.....very quickly.
Thursday, February 25, 2010
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