Sometimes I wonder if anyone else is paying any attention to the frontier between the printed and electronic newspapers.
Consider this paperweight.
Today's printed The New York Times contains a small house display ad for the paperweight. It caught my eye. I wanted to know more. So I went to the site, searched on paperweights and found it.
However, in the printed paper today, it says that it comes in four colors. When I go online, it tells me I can have any color I like as long as I pick "copper amber"! Surely, the others did not all sell out this morning......
Newspapers need people focused on this and they don't seem to care.
Tuesday, February 23, 2010
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