Monday, February 22, 2010

Announcing the printed version electronically

When was the last time you saw something pop up on newspaper website or arrive in your e-mail box or some electronic device announcing what is in the the printed newspaper that just started printing?

I have often advocated things ranging from a general e-mail from the editor when the press button gets pushed sent to those who ask for it to a database driven system that would shoot out an alert in some form whenever someone's person hot issue button gets pushed in the newspaper that has just gone to press.

Perhaps this could even be linked to a service that either delivers the paper immediately to where you are or tells you where the papers that are the hottests off the press are available for purchase. Just how valuable would a customer be who gets in her/his car and drives some distance to pick up a fresh-off-the-press paper? I think the people who judge these things would place a lot of dollar signs on that forehead!

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