One of the things that I don't think any newspapers - of which I am aware - have gotten right is the issue of the help that reader customers might need in connection with the printed newspaper.
Usually, this help - if provided at all - is doneso in the context of a circulation sales promotion or simply servicing a subscriber's subscription.
That's fine and important.
But think for a moment about the sorts of help you might need on any day in reading a newspaper. It might be facts not included in a story. It might be a link to more resources. It might be help of some sort with an advertisement. The list is quite long.
I think newspapers - printed et al - need to do a far better job of recognizing that help or more means a lot more than just checking on whether a check for a subscription renewal has been received. The analysis and the service ought to start with everything imaginable and at least put a human being in the position of saying, if absolutely necessary, that's not a question or need to which we can respond. Even in that case, I would hope that the newspaper would be able to recommend a next step.
Imagine.
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