My vision of this would have a code printed alongside every item in a printed newspaper - from the masthead, through all display and classified advertising, each editorial, every column, all of the news stories, and the information items with calendars, etc.
Accessing the site of the newspaper after finding the item in the printed paper - or online - would allow a customer to see some combination of updated content, links, subsequent offers, more details, references, etc. And it would be set up such that access to the code-linked page and what appears on it would be carefully organized by the newspaper so as to insure as much integrity of the evolving content as possible.
Lots of little issues would have to be addressed, ranging from whether original content would always be one option to what sorts of comments by customers would be permitted and on what terms.
Monday, February 22, 2010
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