This company has - for at least the second time - launched a promotion campaign on television and here on their website offering to mail a free sample of their product to anyone who asks.
It is disappointing that I see no mention of this in any printed newspaper that I have read in the last couple of days while the campaign continues on television.
Do you suppose newspapers print advertising was simply not perceived to be good enough for the advertiser?
Did no one from newspapers approach them?
Was there something lacking in a creative and effective way that this campaign could have been advanced in a printed newspaper?
What are the ways in which this might have been very effective in a printed newspaper?
Thursday, February 11, 2010
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