Wednesday, February 24, 2010

"Reflections of a Newsosaur: Don’t know about Aardvark? You should."

This actually goes to my point about newspapers providing "help" to their customers.

Why have newspapers allowed this role to be usurped first by the local librarian and now by Google? It's a mystery to me.

Imagine, tho, the print opportunity to include selected questions and answers from Aardvark that seem relevant to the core interests and needs of any newspaper's print customers. After all, knowing those core interests and needs is quite central to what a great newspaper should be, no?

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