Friday, March 12, 2010

"Advertising - Instant Ads Set the Pace on the Web" - NYTimes.com

I wonder if there is not a printed newspaper parallel?

Imagine the largely unused options to make use - in a sophisticated way - of post-press insert options, point of sale insert possibilities and delivery potential. What could be tailored, with high value, to be of greater importance to the person buying or receiving/reading the newspaper because it is inserted at the "last" minute, is timely, and efficient along with relevant and as close to essential as it can be?

No comments:

Post a Comment