This item reports on interesting research from Ireland.
The question for newspapers - printed - is not to tak heart from this, but rather to understand why people reacted the way they did in preferring printed to e-reader newspapers and how to build upon that. What can be learned from the study that might lead newspapers to do something differently or at least to promote their printed products in such a way that this - reading print - becomes or a more widely shared view.
Friday, March 5, 2010
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