This is an important story in order to bring the entire picture of newspaper printing into focus.
Two hundred years ago, 90% - more or less - of the items carried by the Post Office in the US were newspapers.
Today, newspapers' involvement with the Postal Service is complicated, but notable. Very few actual newspapers are delivered to customers by the Postal Service. Most of the relationship involves the mailing of advertising materials.
What makes this story important, however, is what the current state of the Postal Service says about the printed word. What can newspapers learn from this? What should they do in response?
Tuesday, March 2, 2010
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