I continue to be befuddled by the absence of advertisers in newspapr sports sections. What, exactly, is the problem? Does no one read those sections and therefore advertisers would be advertising on trees that no one hears fall in the forest? I don't think so. Are advertising sales staffs not creative enough in their marketing? What is it? Today's The New York Times is a perfect example. There is exactly one-half page of advertising in the entire section today - an advertisement for the restaurant chain Ruby Tuesday's.
What am I missing? It seems like a golden opportunity only very faintly realized for the printed newspaper world.
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