"'First in Print' emphasizes value of Enquirer content" - cincinnati.com - Cincinnati.Com

I think this is sound judgment.

There are three ideas that come to mind.

First, I'd promote the devil out of this idea in the newspaper, online, in other promotion/advertising. After the fact, I'd promote the value of the story that was available only in print.

But, second, I'd allow anyone - whether a regular subscriber or not - to set up an account with the newspaper to allow them to buy any article they wanted to read (free to paid subscribers of the printed version), but with legal restrictions, technology blocks and lots of warnings about what the newspaper will do if it catches anyone pasing along a copy to another person without obtaining permission.

Third, I'd send out a message, electronically, to anyone who subscribes for free - at the time the newspaper goes to press, discussing what's going to be in the paper tomorrow, what's going to be online, what not, and where and when the printed edition will be available for purchase, both locally and if available in any distant locations.