What are some of the best strategies being deployed by newspapers - in print - to deal with this phenomenon? How are newspapers coming to grips with how to combine the local focus with a printed offering? Is it doable or hopeless?
Imagine the street on which you live. Today, in many places there are websites, blogs, e-mail lists and other digital applications that make it quite easy for the people on some of those streets to communicate with one another and to be better informed about the news of that street, or affecting that street.
Given the perceived added value of print, is there a way that some of that can be captured better by a newspaper and sent periodically, in print, to the people who live on your street? As I think of my own street, I could imagine a nice little insert for one or another of our local newspapers that is affiliated with the newspaper and offers the news of my street drawn from digital sources and shoe leather.
Monday, March 15, 2010
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