The future of printed newspapers has a lot to do - well, everything, really - with future generations.
That's why this piece is important. We've spent a lot of time doing readership studies, etc. but I wonder if we done the right kind. Have we looked at what newspapers really need to know about how young people are conducting their lives? Have we thought creatively about the role of non-newspaper printed stuff in their lives? Have we thought about how to make newspapers a bigger part of that?
We need to keep reminding ourselves that what we don't know about our customers, including the newest ones, is gigantic compared to what we think we know.
Tuesday, March 9, 2010
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