When I get off an airplane, I like to be able to buy a newspaper right away to know the news of the place where I have arrived. Rarely does this opportunity present itself.
Imagine the opportunities this offers to newspapers and travelers, and imagine further that the newspaper I could buy at the airport in the baggage claim area - generally - was wrapped in a special printed supllement designed to help me get the most out of the place that newspaper serves and where I am about to become, even if briefly, a customer of that place.
I was reminded of this last week in arriving in Nice. Although I read French, imagine if the "wrapper" were in multiple languages.
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